I collaborated with Lysol to transform their century-long heritage of germ protection into a modern, mission-led digital presence. My work focused on bringing the "Here for Healthy" philosophy to life, moving beyond functional product claims to craft a narrative centered on the emotional "instinct to protect." I developed a diverse range of digital and marketing assets—including social-first campaigns and educational content for the "Healthy Schools" initiative—designed to engage a younger, more health-conscious demographic. By balancing scientific authority with heartfelt storytelling, I created copy that positioned Lysol not just as a disinfectant, but as a strategic partner in community well-being and illness prevention. Whether I was writing high-energy social scripts or developing empathetic digital resources for new parents, I ensured every asset reinforced the brand’s commitment to scientific integrity and its goal of creating a world where families can truly thrive.