I created digital assets for WillScot, North America’s leader in modular space and portable storage, to translate their immense operational scale into a cohesive suite of social media assets. I focused on bringing their "Ready to Work" philosophy to life, crafting copy that shifted the narrative from industrial equipment to turnkey productivity solutions. By developing a unified brand voice for their social media channels and website, I highlighted the value of their "Essentials" offerings and demonstrated how their fleet serves critical sectors like construction, education, and healthcare. I wrote copy for digital asset with a focus on speed and reliability, ensuring that whether through a high-conversion digital ad or a human-centric social post, I positioned WillScot as a strategic partner dedicated to getting clients productive from day one.