I created work for Verizon involving developing a variety of direct marketing materials designed to engage consumers. I crafted flyers specifically for first-time movers, presenting them with compelling offers for Verizon services. For email marketing, I focused on attracting audiences through video-on-demand content. The emails I created were strategically designed with captivating subject lines and pre-headers to draw recipients in, highlighting new releases of streaming content, series, and films. I also developed letters aimed at promoting Verizon's 5G Home Internet. Each letter featured an engaging outer subject line for the envelope and persuasive body copy to inform and attract consumers to the service. Lastly, I created push notifications to support Verizon's Roadside Assistance program. The copy for these notifications were carefully written to provide drivers in need with the safest and most effective means of communication for aid. My efforts across these diverse channels aimed to connect Verizon with its customers through targeted and impactful messaging.