I served as a lead copywriter for Dulcolax’s social media channels, where my primary challenge was to "break the poo taboo" and transform a clinical subject into an empowering conversation about gut health. I developed a suite of social-first assets designed to shift the brand voice away from traditional pharmaceutical tropes and toward a lifestyle-centric "Ready for Anything" narrative. By crafting relatable, educational content—including "True or False" myth-busting series and travel-specific constipation tips—I helped humanize the brand and reach a broader audience. I focused on a tone that was light, bright, and supportive, ensuring that every asset, from punchy Instagram Reels to informative carousel posts, reinforced the idea that relief isn't just about comfort—it’s about unlocking a day full of possibilities. My work bridged the gap between 70 years of scientific heritage and the modern consumer’s desire for transparent, shame-free wellness education.