I led the strategic launch of Woolite’s official Instagram presence, transforming a heritage brand known for "detergent" into a fashion-forward authority on garment longevity. My goal was to move beyond the laundry room and into the closets of our audience, so I developed a visual and verbal narrative around the "Love Your Clothes" philosophy. I created a suite of social-first assets—including educational Reels on delicate care and high-aesthetic lifestyle photography—that positioned Woolite as "high fashion’s secret weapon." By crafting copy that emphasized the emotional connection we have with our favorite pieces, I helped the brand connect with a new generation of style-conscious consumers. Whether I was writing about the science behind our Damage Defense formula or highlighting the sustainability of making clothes last "like new" for years, I ensured every post reinforced Woolite’s position as the ultimate partner in modern wardrobe preservation.